Marketing

Learn to conduct market research, identify trends, analyze competition, and understand the needs of the target audience.

Acquire knowledge on the importance of branding and how to develop an effective positioning strategy to stand out in the market.

Learn to identify relevant market segments and define the appropriate target audience for marketing actions.

Develop skills in using digital tools to promote and position a brand on online platforms, including SEO strategies, social media, email marketing, and more.

Foster the ability to generate creative ideas for the development of innovative and effective marketing campaigns.

Learn to create and execute marketing plans, set objectives, define strategies, and control budgets and results.

Know the tools and techniques to measure and evaluate the impact of marketing actions, and use that data to optimize strategies.

Acquire knowledge on online reputation management, crisis handling, and creating relevant content for different social media platforms.

Develop skills to build and maintain strong relationships with customers through strategies such as content marketing and customer experience management.

Promote ethical and responsible conduct in marketing, respecting consumer privacy and rights, and avoiding deceptive or manipulative practices.