Skills to Achieve (Sales)
Learn to communicate effectively for negotiation and closing sales.
Product Knowledge
Acquire a deep understanding of the products or services you will sell, including their features, benefits, and differentiators compared to the competition.
Active Listening
Develop the ability to listen attentively to customers, understand their needs, and tailor the sales proposal to their specific requirements.
Empathy
Cultivate empathy to understand customers’ emotions and needs, establish a connection, and create a positive buying experience.
Time Management
Learn to manage time and prioritize sales activities efficiently, optimizing resources to achieve successful results.
Openness to Rejection
Develop the ability to maintain a positive and resilient mindset in the face of rejection, learning to turn it into an opportunity for continuous learning and improvement.
Follow-up Skills
Learn to follow up on sales opportunities, maintain constant communication with customers, and achieve successful closures.
Negotiation and Closing Sales
Acquire effective negotiation techniques and learn to close sales successfully, overcoming objections and generating customer commitment.
Teamwork
Develop teamwork skills, collaborating with other sales team members and sharing knowledge and resources to achieve better results.
Professional Ethics
Promote ethical and responsible conduct in sales, respecting confidentiality, treating customers with integrity, and fostering long-term business relationships.
Course Syllabus (Sales)
- Definition and concept of sales
- Importance of sales in a company
- Profile and characteristics of a successful salesperson
- Market research and competitor analysis
- Identification of customer needs
- Setting sales goals
- Active listening and empathy
- Verbal and non-verbal language
- Assertive communication
- Customer prospecting and lead generation
- Approach and product/service presentation
- Handling customer objections
- Closing the sale and post-sale follow-up
- Basic principles of negotiation
- Negotiation strategies and tactics
- Problem-solving and seeking win-win agreements
- Customer Loyalty
- Importance of customer retention
- Building long-term relationships
- Creating added value and customer service
- Use of Technological Tools in Sales
- CRM (Customer Relationship Management)
- Sales process automation
- Social media and digital marketing applied to sales
- Ethics in Sales
- Values and ethical principles in sales
- Honesty, transparency, and responsibility
- Ethics in information management and customer relations
- Personal and Professional Development of the Salesperson
- Self-awareness and skills development
- Time management and personal organization
- Motivation and overcoming obstacles
Dates – Schedules – Costs (Sales)
From September 4 to 8 and from September 11 to 14, 5:00 PM – 6:30 PM (CST)
Cost: USD $2,990.00